Built for the shippers between the big markets
Lakeshore plants sit off US-31 and I-196, away from the Grand Rapids and Chicago truck pools. Outbound capacity is thinner, inbound trucks often deadhead in, and a national desk quoting off a map can miss that the closest available truck is on the far side of Grand Rapids.
We price your lane with that geography in mind, and when a truck is not confirmed as pickup nears you get options by email rather than a surprise the morning of.